A Marketing Strategy

Health is Wellness, hush Stress and Feel Better Today is an adage that most mint ar adopting today to find relief from the stress and strains of a overweight day in the workplace. More and much people ar increasingly realizing the importance of exercise and mental well being in their day-by-day lives. The growing number of people opting for memberships to wellness clubs and local lycees are an indicator of changing lifestyle and wellness awareness. Unwinding in the gym at the ratiocination of a stressful day is catching on.The fact that people are well informed about the ills of an un sinewy lifestyle and the repercussions that it may read on the body is adept of the major factors contributing to the mushrooming of fittingness and health serve across the world. High stress levels at work and multi-tasking roles and responsibilities simulated by an individual are weaning away the energy levels and deal abilities. These are some of the other factors that have led peop le to aggregate the physical fitness and wellness centers.Exercising put up not only sustain maintain weight, avoid health problems that infect millions in the world today, rationalize stress but also infuse a feel advantageously and look good attitude. A positive outlook to life and spicy energy levels to do things better are some of the side make of following a strict fitness routine. The term wellness indicates the leaveingness to get laid stress, a good health score, and a positive attitude to life. still the gym provides a platform for social interactions that bring up the motivational levels for daily utilization. The gyms and spas that were considered a luxury lifestyle yesterday have sound a part of the lifestyle today. The extra cost is not an chief(prenominal) factor to those who believe in the wellness of the inner self. The health and wellness exertion is a billion dollar industry having a easy product that appeals to all a healthy lifestyle.Executive Sum mary The eminent revenue earning potential of this industry has offset many enterprises to launch healthcare and wellness avail centers across the globe. Small local gyms to luxurious health resorts have paved their success stories by enticing millions of customers with their personalized health and wellness programs. The changing dynamics of the industry has redefined the health and wellness concept. The industry now offers a total image change to its clients who want an boilers suit improvement in their looks and physique.The Company BackgroundHealth to wealth Associates is one such facility located in the heart of the Kansas City provides health solutions and fitness regimes for all age groups. The facility employs well-trained, manifest staff with fitness equipment catering to the grand-ranging consumer ask. The fellowship has invested in attractive interiors and latest gym equipment in a wide spread out area where clients can feel the relaxing ambience of the place. Th e facility offers resort and massage operate Personalized fitness programs with personal trainers Exercising in groups for lavishlyer motivational levels Diet and nutrition plans Gym equipment for cardio and weight trainingThe company byword Health is Wellness, Relieve Stress and Feel Better Today relates slowly to the consumers and has helped tremendously in gaining popularity and attracting more clients. The company has witnessed an overall ontogeny of 6% in revenue earnings in the past five age of operation. The company endeavors to open two more locations in the next five-year current as part of its intricacy program. Great location, gamey quality service from well-trained staff and an aggressive market penetration outline has given this company a competitive edge over the other players in the industry. securities industry grind away Analysis A SWOT analysis of the Health to Wealth Associates reveals the market dynamics that govern the industry trends.StrengthsWell -trained staff providing excellent guest service.The state of the art equipment catering to wide variety of client exercising requirements with personal trainers and fitness programsA well-designed spa with wide range of massages service with diet and nutritional counseling.WeaknessesThe facility can cater to only 30 clients at a time. The premium pricing of the services and membership fees as opposed to local gyms. Non-existent baby-sitting facilities for women with children. OpportunitiesPlans for expansion with more outlets opening in incompatible geographical areas. A well-planned brand positioning and awareness marketing strategy using advertising and publicity campaigns. Tie up with other guide nutritional supplements shops to entice the customers. interpolation of family-oriented fitness training programs to attract more customers Addition of baby-sitting facility or childrens play area. ThreatsLocal gyms and massage parlors offering services at cheaper rates. Entry of le ading brands and outlets in the vicinity. Enrolling full members at the onset. Getting a steady supply of qualified and well-trained employees. This SWOT analysis highlights the issues and concerns that face the company along with the competitive and operational advantages that will steer the company in its aggressive marketing and promotional strategy. commercialise AnalysisA health and wellness center that offers holistic and healthy lifestyle and one that encompasses the three facets of health physical, emotional, and spiritual is required for a successful venture. The rising attraction of consumers towards gyms and spas has inculcated a healthy lifestyle that has force synonymous with healthy profits in the industry. It has been observed that people are not averse to paying more for quality and personalized services in this sector.This is one of the most attractive elements of the industry a high market demand and high revenue prospects. But the industry is capital-intensive . The high profile equipment and gadgets are essential capital investment items and cannot be compromised in terms of quality. The business requires substantial funds for start up though the returns are high.The key ingredients to running a successful venture is Well-trained and certified employees to ensure quality service.An aggressive and effective advertising campaign to perform consumer awareness and entice more clients.As part of its market expansion strategy Health to Wealth Associates plan to adopt the following strategy to penetrate the market segmentEmploy health experts to counsel the needs and requirements of the clients. Rolling out membership schemes that provide the members with discounted services and free consultations. Introduction of guest passes that will enable non-members to enjoy the services of the facility ground on their income.Promotional campaigns for healthier lifestyle using the company slogan Health is Wellness, Relieve Stress and Feel Better Today. Health and wellness workshops for promoting the client base. A web site promoting the services of the facility. Tie up with nutritional supplement provider as a strategy for client retention. Financial Projections The company has reported a 6% annual increase in revenues. Based on the last few old age operation and the implementation of the above-mentioned strategies the company projects an annual increase of 10% in the revenues earned in the next five years. The company envisages an increase of 8% in the net profit in the next two years of operation.ConclusionThe company should endeavor to capitalize on the growing fitness and wellness concept in the industry. Adopting changes in the service delivery, offering wide range of choices to the customer, and an aggressive advertising campaign to push the companys products will lure the consumer senses. The essence of success in this industry lies in identification of niche markets, use of updated technology and strategic partnerships with influential and well-known(a) brands in the industry.References1. Living the Good Life http//www.goodlifefitness.com/newsletter.aspx accessed on 18th December,20072. The ISPA 2004 Spa Industry Study Executive Summary accessed on 18th December, 20073. How to touch off a Gym http//ezinearticles.com/?How-to-Start-a-Gym&id=749346 accessed on 18th December, 20074. The menu of Spa Experiences accessed on 18th December, 20075. Gym Business Plan http//www.briangreens.com/gym-business/gym-business-plan/ accessed on 18th December, 2007