Promotion Research Paper Example | Topics and Well Written Essays - 750 words

Promotion - Research Paper ExamplePromotions always play a vital role for every physical composition. It is a way to communicate to the buyers roughly harvesting and product policies. by dint of this, the buyers get an idea about product and its value to them. In others words, it reserve information about product to the buyers. Promotion includes lots activities which aid to share knowledge about product and its policies to the buyer. Such activities are advertising, media parley, sponsorship, gross sales force and lots more.It is a major skyway carrier in U.S.A. Headquarter of American Airline is in Fort Worth, Texas. It has huge network of domestic and international. The flights are schedule throughout U.S.A, Europe, the Caribbean and Asia.Promotion objectives for any organization are same. Promotion of product or service is done only to raise the sale of it in market. Others objectives are information about product or service to the buyers and its well-grounded features. The main objectives of American airline are to increase in sales and retention of customers. This is done through with good promotion activity, where they provide information about their services and features.They promote themselves with help of communication channels in large number. The communication channels are news releases (in this they tell about their financial reports, their new strategies), press kits (used to tell about their features and technology), multimedia library (eg. Television advertising, mms clips) and social media (eg. facebook, tweeter, LinkedIn, Google +, YouTube, instagram and lots more)The way of promotion is very unique, which attract the buyers. level off though, they have launched loyalty program for frequent flyer which is also attracting strategy of promotion. According to the Corporate tariff Report, The American Airline has done good work in social and economic aspects, which gives a good footprint into market.Delta Air Line, a big name in this