Epinion Organizational Behavior Paper

Founded in May 1999, Epinions is an online buying guide that offers honest consumer palingenesiss on over 150,000 point of intersections and run. Epinions also offers links to the Webs best professed(prenominal) reviews and obtain resources. The companys mission is to help people make purify the proficient buying decisions. Epinions provides real advice, ratings, and reviews by employing the expertise of consumers who gravel utilize the returns and run. Epinions main argonas of differentiation are: Web of Trust. Epinions has substantial a applied science that helps consumers sort out information. pertinent opinions and product recommendations are chosen for consumers based upon their Web of Trust. The make up Incentives. Epinions heart is demand driven. Users are encouraged to create content that people need. Eroyalties, Epinions reward currency, assign reviewers efforts and match supply with demand. unfeigned Advice from Real People. Epinions does not ed it reviews. Consumers grapple their experiences, both strong and bad. Transparency. Using an automated peer review mechanism, users are fit to quickly disregard certain members advice out-of-pocket to a fib of poor review quality. Problem description Epinions is entering into a critical growth phase. Currently, the organization is structured to nourishment distributively product channel with one Category Manager (CM). As Epinions expands its sites content, the current organisational structure will not fight back the direction of the expansion.

A successful expansion of its catalog of services depends o n an organizational restructuring of Epinion! s team of CMs. Epinions is considering adding new product categories and overleap in its current businesses without increasing its staff cost. Consequently, the key area is to redefine the new role of CMs relative to new product category or market additions. Research Methodology Our exploit for analyzing the restructuring problem face up by Epinions, consisted of familiarizing ourselves with the company, its organizational structure, growth history, and corporate goals of... If you necessitate to get a honorable essay, order it on our website: OrderCustomPaper.com

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