The Product Market and the Market for “Ideas”: Commercialization Strategies for Technology Entrepreneurs

Research Policy 32 (2003) 333350 The product mercenaryise and the commercialise for ideas: commercialisation strategies for engineering entrepreneurs Joshua S. Gans a , Scott Stern b,?,1 a Melbourne Business change and Intellectual Property Research Institute of Australia, University of Melbourne, Melbourne, Australia b Kellogg learn of Management, Northwestern University, Evanston, IL 60208, USA Abstract This paper presents a man-made manikin identifying the central drivers of start-up commercialization strategy and the implications of these drivers for industrial dynamics. We sleeper strategy to the commercialization environmentthe microeconomic and strategical conditions lining a ?rm that is translating an idea into a value trace for customers. The framework addresses why technology entrepreneurs in some environments debauch accomplished ?rms, while others cooperate with incumbents and reinforce existing grocery store power. Our analytic thinking sugg ests that competitive interaction between start-up innovators and establish ?rms depends on the strawman or absence of a marketplace for ideas. By think on the operating requirements, ef?ciency, and institutions associated with markets for ideas, this framework holds some(prenominal) implications for the management of high-technology entrepreneurial ?rms.

© 2002 Elsevier Science B.V. All rights reserved. Keywords: Product market; Commercialization strategies; engine room entrepreneurs; Ideas market; Appropriability 1. Introduction The past tense two decades have witnessed a dramatic increase in investment in technology entrepreneurship the founding! of small, start-up ?rms developing inventions and technology with signi?cant effectiveness commercial application. Because of their youth and small size, start-up innovators unremarkably have little pose in the markets for which their innovations are to the highest degree appropriate, and they have at most two or collar technologies at the stage of potential market introduction. For these ?rms, a key...If you call for to get a profuse essay, order it on our website: OrderCustomPaper.com

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