Multimedia Using Adobe After Effects Computer Science Essay

Multimedia Using Adobe After Effects Computer Science Essay Increase in technology making wider use of multimedia and its applications. For a good presentation multimedia is used to present in very effective and innovative way. Every internet technology makes use of this multimedia. To bring a good output in any broadcasting medias multimedia is used. In general the term multimedia has many definitions; each author denotes it in their own ways. According to J Grimes it is The combination of two or more media(J Grimes,1998). Media can be anything like audio, video, graphics, images, text etc. Multimedia is in the form of global hierarchical system, the software of this applications provides direct communication to their users. Multimedia is used not only in internet but also in intranet like LAN (Local Area Networks). To get the information or to access the remote systems or servers the request or information must pass through multimedia to the networks. Because before sending the data to the network the media files should be compressed with the help of multimedia to avoid the communication delay. At the receiving end some of the constraints like delay, jitter will be used for the effective transmission of audio and video files. This is the reason why communications network technologies are increasing rapidly. To produce an effective animation with good effects multimedia and its applications are widely used. To produce good effects there are many versions and softwares available in the market. Of them Adobe After Effects is the one which produces affective result (CH Wu, 2009). The earlier version of After effects is CoSA which came in January 1993 supports only MAC (Adobe, 2008). From then to till now many versions were evolved with adding extra features to the existing. Some emerged versions supports only MAC systems some are compatible with WINDOWS operating system; some are with command prompt like UNIX and LINUX. There are also versions which also support both the operating systems. The Prior version of CoSA was later in 1994 attained by the Adobe Company (Adobe, 2008). From then, that brand released many versions including Page Maker and Adobe After Effects. The primary use of Adobe After effects is to create motion graphics and visual effects, which allows user to alter, animate and composite media in 2D and 3D space with its various built-in tools and plug-ins. After effects and some NLEs (Non Linear Editing systems) are layer oriented this means each and every object media has its own individual tracks. In contrast this also has track oriented system which means all media objects fall in to same track without overlapping each other. This makes editing easier and can comprise with less efforts. There are different software packages available to support not only small volumes of media objects, but also support large volumes of data. The better suited software for large volume data is Appleshake. Using Shy switch adobe After effects will oppose the clutter selectively by hiding the layers (Adobe, 2008). The main interface consists of several panels of them the three most important are Project Panel, Composition Panel and Timeline Panel. The Project panel acts as interface to import stills, audio and video footage items. The footage items used here are in the time line panel, where timing and layer order can be adjusted. In composition panel the items visible at the current time marker are displayed. This report starts by giving a brief knowledge about the multimedia and its applications, Adobe After effects. Later discusses about the existing features in After effects and future advancements for the same. Finally the summary includes. 2. LITERATURE REVIEW To support each and every common individual need multimedia is used. So, todays globalised world is known as The world of Multimedia(Slawson, 1993). The features of multimedia are used not only for creation of movies or for animation with good effects. This is also used in many organisations for communicating over the networks. As electronic process for teaching technologies is becoming more expensive, an interactive process of learning method was introduced through multimedia (Slawson, 1993). Interactive learning multimedia is treated as process, rather than the technology which always provides potential knowledge for the updated technologies (Slawson, 1993). To create such classes in interactive and effective way Adobe after effects is used. Adobe is used to create, edit and alter the motion graphics for DVD, video, Film etc. The latest versions of Adobe has many more extra features which gives good composting and resulting in a blockbuster results. Though multimedia is expensive t o learn, the significance of it is increasing day by day because of its enormous effects and capability. So many people are showing interest towards learning the same. To become a multimedia professional no prior qualifications are required. There are no age or gender constraints, so anyone can become professional in this at anytime. Innovation of ideas is important here because to edit an existing graphical image or to create new motion picture creativity is important. Composting software packages like Apple shake are used to create a node or workflow process. Each package has its own importance the importance of those and its features will be discussed in detail in the coming sections. Multimedia In todays world the term multimedia is used very often. Till now there is no standard definition of multimedia each author describes it in their own convenient way (B Furht, 1998). The term media refers to a form of human interaction that is amenable to computer capture processing such as audio, video, graphics, text, images etc and the term multi refers to the combination of the media present in a single application( B Furht, 1998). Multimedia Compression and Technologies Standards There are many widely accepted technologies in the world of multimedia, every day many new technologies are emerging in to the market. So, the importance of products changes from day to day life. But all emerged and existing products are based on some standards which are used for compression. Let us now discuss in brief about some of those standards and products like Quick Time player, Video for Windows, Indeo [1] ( Intel Video) (CH Wu, 2009). There are also some new and basic standards like ISO (International Standard Organisation) and MHEG (Multimedia and Hypermedia Information Coding Expert Group) (CH Wu, 2009). Basing on these standards the compression techniques follows. 2.1.1(A) Quick Time Player Quick Time is a basic technology developed by Apple Computers (CH Wu, 2009). The format of this media is compatible with almost all Operating systems like Linux, Windows (NT/95/XP/7) and for all apple computers (CH Wu, 2009). This technology is the most commonly accepted mass storage for multimedia communications. The media format of this supports MPEG (Motion Picture Expert Group) which is an ISO- standard, Indeo (Intel Video). This also supports the photo CD format for Kodaks and MIDI (Musical Instrument Digital Interface) (CH Wu, 2009). The main intention behind developing this technology is such that it can be used by anyone without any charge. So it is a trusted player which can be easily downloaded from the internet with free of cost. 2.1.1 (B) Video for Windows The technology Video for Windows (VFW) was developed by Microsoft especially for Windows environment (95/NT/XP). After this technology Active Movie emerged with in no time this replaced VFW and designed in such a way that it supports the VFW technology (CH Wu, 2009).Then after multimedia world has experienced an excellent technology which not only supports video but also audio files and that file is AVI( Audio Video Interleave). These file formats play back with a small size of 320240 pixels (quarter VGA screen) using the software. If the processor is of Intel versions it plays with the size of 640480 pixels (quarter VGA screen) because Intel computer can able to cope up with good graphics accelerator by using run length encoding method to compress the information(CH Wu, 2009). In addition to it, this also supports player formats like quick time and Indeo by using video compression algorithms. 2.1.1 (C) Indeo (Intel Video) The basic intention behind developing this product is not only to play back audio and video files, but also to store it on a personal Computer (PC). So this was originally developed by the David Samoff research Center for the conversion of NTSC (National Television System Committee) analog signal in to digital video signal (CH Wu, 2009). The software of this may be a choice for compression in Quick time and Video for Windows. The major comparison among the above two technologies and Indeo product is Quick time and VFW will be compressed by the software and hardware will be used for Indeo which achieves higher frame rate with better resolutions. For compression of Indeo through hardware the requirements are a PC size card using DVI (Digital Video Interface) technology which is based on 1750 chipset of Intel (CH Wu, 2009). Indeo uses the Compression technique called Vector Quantization with run length coding in the ratio of 160:1. Video Conferencing is the major application of Indeo wh ich can store minimum of 70 minutes video in a CD-ROM. Based on Video Conferencing application Intel has launched one more product named PCWG (Personal Conferencing Work Group). The compression technique used here is software instead of hardware to cope up with reasonable cost. Intel has developed many products based on different standards. As Indeo is based on Vector Quantization it works much faster than MPEG (Motion Picture Expert Group) and H.261.This is an ITU-T (International Telecommunication Union- Telecommunication) Video Conferencing standard based on DCT (Discrete Cosine Transform) (CH Wu, 2009). 2.1.1 (D) MHEG (Multimedia and Hypermedia Information Coding Expert Group) To control the presentations of multimedia and hypermedia MHEG is a standard prepared by ISO for a set of object classes. To support the multi vendor client or server environment MHEG-5 technique was introduced (CH WU, 2009). Vendors who developed applications in this environment have feasibility that application can be developed once and later information can be interchangeable according to the end user (client/vendor) environment. MHEG has additional multimedia handling capabilities like it is used for representation between different computers and compatible with all typ0e of OS, has 3 different spatial coordinates compared to HTML (Hypertext Markup language). This is good at time synchronisation. ARMIDA service which is a product prototype developed for video conferencing (CH WU, 2009). COMPRESSION STANDARDS There are many widely accepted compression standards like GIF (Graphical Information Format) which is mostly used for internet services and ISO (International standard Organization) standard for high quality of delivery. This report illustrates about the two major ISO compression standards which are accepted worldwide. 2.1.2(A) JPEG (Joint Picture Expert Group) This standard is used for compressing and decompressing the colour or gray scale images which was set by ISO standard. JPEG is used for compressing the still pictures like images, graphics, colour FAX, audio graphical conference, desktop publishing etc. The standards of JPEG follow four coding processes. Base Line System: This is a simple and efficient system which is suitable for many of the applications. To encode the data it uses sequential coding which means data passes in a single through which produces 8 bit resolution for each input (CH WU, 2009). Extended System: The extended system improves the quality of base line system by producing 12 resolution bits. For encoding the data is uses arithmetic coding by progressive build-up. This progresses low frequency blurred image to higher frequency quality image and successive approximation for most significant to least significant bits (CH Wu, 2009). Progressive build-up is suitable for communication sensitive applications. Arithmetic encoding compresses almost 5-10% better when compared with Huffman coding. Hierarchical encoding method: The name itself indicates it is hierarchical, so it build-up the data from low to high. This means it follows the pyramid shape model form low pixels to high pixels. It uses DCT (Discrete Cosine Transform) encoding method for comparison between current and succeeding frame (CH Wu, 2009). This supports both 8 and 12 bit resolutions. Lossless Method: This is widely used in medical applications where exact reconstruction of the image is required. Each pixels digital value can be 2 or 16 bits. It supports sequential encoding and also user has a choice of selecting encoding methods either arithmetic or Huffman coding (CH Wu, 2009). This does not make use of DCT. Fig 1: Block Diagram of JPEG compression scheme [http://www.design-reuse.com/articles/17954/jpeg-application-engine.html] 2.1.2(B) MPEG (Motion Picture Expert Group) The MPEG standard was developed by the ISO/ JTC1/SC29/ WG11 for compressing motion pictures in contrast to JPEG which is used for still images (CH Wu, 2009). MPEG standards specify and concentrate on decoding process with bit syntax format. It leaves a separate space for encoding process. This has two standards MPEG-1 and MPEG-2 in addition to this there is one more standard which is under progress MPEG-4. Let us discuss in brief about the same. MPEG-1: For compressing video on digital storage like CD-ROM MPEG-1 is used (CH Wu, 2009). In storage media the compression is rate about 1 to 1.5 Mbps (Mega bit per second) and in communication networks its range is about 6 to 9 with compression ratio of approximately 130:1. MPEG-2: In addition to the video compression on media it also used for compressing interlaced digital video in cable, satellite TV, HDTV (High Definition TV), High- quality digital storage media and video service through communications with range of [6-9]. The compression ratio of this is 30-100:1 (CH Wu, 2009). MPEG-4: This is a long term project which was started in 1993 with the expected completion year as 1998 (CH Wu, 2009). This sets for all type of applications and has advanced coding method. It has got the following features in addition to the compression potential. Content based scalability and error prone environments have universal access capabilities by providing good robustness. Content based interactivity for multimedia access, manipulation and bit-stream editing (CH Wu, 2009). In addition to this it has coding methods like hybrid natural and synthetic methods with improved random access which is temporary. In MPEG-4 MSDL ( MPEG-4 Syntactic Description Language ) was introduced to describe the flexibility of bit stream structure, configuring, decoding of the program, selecting, describing, editing, and downloading. MSDL include tools, profiles and algorithms. Profile may be a single or combinations of one or more algorithms. Algorithm is a collection of tools for providing one or more functionality. Tools are simple and basic technique (CH Wu, 2009). Syntax of MSDL layer FLEX 0 This is used in switching between pre-defined algorithms like MPEG-1, MPEG-2, JPEG, etc (CH Wu, 2009). FLEX 1 This syntax is for configuring decoders using standard tools like DCT and Huffman coding (CH Wu, 2009). FLEX 2 used for tool updating and downloading (CH Wu, 2009). Fig 2: Block Diagram of MPEG encoder [http://www.altera.com.cn/end-markets/broadcast/delivery/encoder/bro-encoder.html] Multimedia Applications Now-a-days we can find the use of multimedia in not only media, entertainment and arts field but also in almost all places and in all services like hospitals, government organisations. Its also used in the field of education departments like physics, mathematics etc. The following are some of the important applications of multimedia. Commercial Purpose Creativity is most widely useful in these areas because for doing any type of business a good popularity is vital. For launching a product a good advertisement is necessary where in which creativity should be used here to deal with. Education To make the classes interactively for the students multimedia is used by giving SFX and VFX effects. Entertainment Multimedia is basically developed for this field where different types of media are included. Used to create animation movies, multimedia games. Many video games include multimedia techniques which are a good time pass and in addition to it this improves the knowledge of the player. Multimedia games can be available through online to play or it can also be obtained through CDs. In Mathematical and Scientific field Multimedia has extensive range of use in the research field. Because after creation of a particular molecule or a single substance using multimedia that molecule will be studied by enlarging the size or increasing the properties of it. In this way multimedia will also be used in the field of calculations. For creation of any visual or animation graphics the most commonly used effects are special effects popularly known as SFX and visual effects named as VFX. To edit these there are many editing softwares available of them the most popular editing software is Adobe After Effects which commonly known as AE. Adobe After Effects (AE) Adobe After effects is mainly used for workflow process management for colour processing. To achieve a perfect quality of colour blended emotions or graphics to the images AE is used. The currently used software for editing in version of AE is AECS5. Prior to this there are many previous versions which are used for colour blending process. The basic version of Adobe is CoSA and the code name for it is egg in the year of 1993 in January (Adobe, 2008). The features of this are mask with layered compositing, effects, keyframes, transforms (Adobe, 2008). In the same year but in the month of May one more version of it is released but with extended features. Both versions of these CoSA1.0 and 1.1 support MAC operating system (Adobe, 2008). From then to till now there have been many technologies and versions evolved. The report concentrates on AE and its versions. Adobe After Effects CS5 To succeed in todays media culture visual richness and outstanding performance is required which can be obtained through CS5. Its new 64-bit native support helps most of the computers to work more efficiently with complex projects like HD, 2k and 4K. A broad range of innovative features from the new roto brush allows for creating the stream line of workflow. This enables to create ordinary graphics in to extra ordinary graphics which results in blockbuster effects while delivering the work with variety of screens. 2.3.1(A) Features of CS5 64-bit performance support: To craft complex 3D scenes it works flexibly with all types of available RAM and different types of processors (Adobe, 2008). It is easy to work on large frames, camera moves, preview of long deep layered composites, a single layer can be viewed in to different types of output format. The four colour channels of this are red, blue, green, alpha. Fig 3: 64-bit native support [http://www.attotech.com/solutions/Adobe/] Format memory requirements standard definition 720486 pixels x 4 color channels* x 8 bpc =1.33 megabytes/frame10 seconds @ 29.97 fps = 398.6MB (Adobe, 2008) high definition 19201080 pixels x 4 color channels* x 16 bpc =15.82 megabytes/frame10 seconds @ 23.976 fps = 3.7GB (Adobe, 2008). Digital cinema 40962304 pixels x 4 color channels* x 32 bpc =144 megabytes/frame10 seconds @ 24 fps =33.75GB (Adobe, 2008). Visual Innovation: After Effects CS5 includes Mocha for After Effects CS5 v2 with the Mocha Shape plug-in, Color Finesse 3, and Digieffects FreeForm (Adobe, 2008). As these are third party plug-ins included with CS5 the user interface was installed in only English language. Efficient Composition: Performs composite productions very faster with maximum bit depth rate because of the new roto brush tool. There is a new support for colour LUTs (Look Up Table) and other breakthroughs. Production of pipelines was excellent and in complex digital workflow productions good support of XMP metadata is important.CS5 completely uses innovation of technology everywhere (Adobe, 2008). Deliver everywhere: Work with a wider range of media types-now including AVC-Intra and expanded RED camera support-and render the final results in formats from mobile media to feature films at maximum bit depth and resolution, using industry-unique colour management and new custom Colour Look-Up Table (LUT) support to help ensure accurate results across a variety of delivery platforms (Adobe, 2008). The Adobe After effects not only works well in Windows environment but also it is compatible also with MAC and can produce good result. The Roto brush tool is a very powerful tool which separates foreground and background and chooses which environment and position of scale sets to fix the image. If drawing a position of image is unsure then positioning an outline on the picture with roto brush gives good result. The digieffects which is a free from effects which gives 3D modelling effects. 3. RESEARCH In multimedia applications the effects used are like SFX and VFX to edit this Adobe after effects are used. The following are the key point which I found in my research on this topic. Adobe After Effects is an application which is used for 3D Compositing and as well as visual effects. It is one of the most top10 compositing software. Well coming to software, there are more drawbacks on that compare to newer versions. Newer application is more user friendly and more reliable compare to previous versions. It supports all types of major media formats for both import and export. In newer version i.e., After Effects CS5, it only supports 64bit Os. So application can take more memory from Os which support up to 64GB of memory. So that huge amount of data can be accessed through local HDD (Hard Disk Drive) and also from network. The speed of the drive can be experienced by using 1Gbps of LAN. But in this the main issue is multitask cannot be performed. This means at a time only application can be run and processed. Due to this backlog, working on more files at a time is not possible so the process becomes time consuming one. The drawback of this issue can be overcome by installing the application and plugins which we used in more than one application. But it takes 2-3Hrs of time moreover it is a time consuming program. In addition to it one user cant work on multiple projects/files at a time. 4. PROPOSED SOLUTION To overcome the delay process, there is a trick which should be followed to open multiple applications. The trick is as follows. I.e., just add the letter -M after the path at target tab. The image is as follows. Using this script multiple applications can be opened at a time which works faster and also save the time depending on the configuration of the user machine. If the machine is of good configuration a very good quality of speed can be experienced. Fig4:Explanation of Multi Application 4.1 ADVANTAGES AND DISADVANTAGES Adobe After Effects CS5 boost the performance and results in a high quality of production. Its features like roto brush tool used to create and separate foreground and background images without much time. Its third party plug-ins increases robustness and efficiency of the program. Its 64-bit native support makes the process compatible with all type of processors. Use good colour blending and movie rendering techniques which gives good effects with innovation of ideas. This also supports auto key frame modes and provides flexibility to customer or client for choosing his own colour Look Up Tables (LUT). In any product there are not only advantages but also we can find disadvantages. This paragraph discusses all about the disadvantages of CS5. For installing CS5 the OS should support some features like OSx10.5.7 (Adobe, 2008). As this supports 64-bit native support every third party plug-in of it should be upgraded to the same. This is not only time taking process but also costly process. CS5 is not compatible with older versions so every time backward version like CS4 must be installed in addition to the CS5. This makes to work on the current projects without difficulty. Installing on a single PC two or more versions decreases the speed of the processor as older versions works only on 32-bit applications. For AE lights and other 3D layers there is no real interaction of 3D. So the lights and 3D layers should be applied separately in Photoshop this is another important drawback which should be considered. 5. CONCLUSION This report describes briefly about the multimedia and its applications. A very clear and basic explanation about working flow of Adobe After Effects and its current version CS5 which is popularly known as AECS5. This paper also discusses about the problem of opening multi applications at a time and provided the solution for the same. The detailed explanation about the roto brush tool and its importance is provided. This research has clearly explained the merits and demerits of AE (AE CS5). As the technology has good advancements in day to day life the long term project which is still in progress should come out with good advancements. The future advancements of this technology can be upgrading the software with built in lights and 3D effects with good real 3D interaction. CS5 must be compatible with backward versions of CS like CS4 and Cs3. In addition to this there can be many future advancements based on the technology developed. (4300 words excluded references and index) ABBREVIATIONS LAN- Local Area Network AE- Adobe After Effects NLE- Non Linear Editing Systems DVD- Digital Video Disk INDEO- Intel Video MHEG-Multimedia Hypermedia Information Coding Expert Group MIDI- Musical Instrument Digital Interface VFW- Video For Windows AVI- Audio Video Interface DVI- Digital Video Interface MPEG- Motion Picture Expert Group JPEG- Joint Picture Expert Group ITU-T International Telecommunication Union- Telecommunication DCT- Discrete Cosine Transform HTML- Hyper Text Markup Language GIF- Graphical Interchange Format ISO- International Standard Organisation HDTV- High Definition TV MSDL- MPEG-4 Syntactic Description Language SFX- Special Effects VFX- Visual Effects LUT- Look Up Table

Euthanasia Essay - The Immorality of Physician Assisted Suicide

Euthanasia: the intentional killing by act or omission of a dependent human being for his or her alleged benefit, a highly controversial subject.   Assisted suicide: Someone provides an individual with the information, guidance, and means to take his or her own life. When a doctor helps another person to kill themselves it is called "physician assisted suicide" (Euthanasia.com 1).   This widely debated topic of assisted suicide is immoral and unethical in today's standards.   Most people who commit suicide or wish to commit suicide are mentally ill and make impaired judgments.   Many of those who wish to commit suicide are really just reaching out for help, and disorders such as depression, which lead to attempted suicide, are treatable (Pretzer 1).   For those people suffering with chronic pain from, there have been many advances in pain control and management.   Today in the United States, Physician Assisted Suicide or PAS is illegal in all states except for Oregon.   If PAS were to be legalized in the rest of the country, it would cause major problems.   In the one state that Physician Assisted Suicide is legal there have been major problems and any unhappy people.   Mentally ill patients have been stereotyped as crazy people who have to be locked away so they don't hurt themselves or anyone else.   This is a reality only for a very small portion of mentally handicapped persons.   The majority of the mentally ill are fully capable of living on their own and making just decisions.   They are not a danger to anyone except themselves.   These people are classified as clinically depressed and have a chemical imbalance in their brains that impairs their perspective about their lives.   People suffering from depression are the ones who g... ...d on the alternatives to assisted suicide.   Works Cited Anderson, Kerby. Euthanasia in Oregon. Probe Ministries. 13 Nov. 2001 http://www.probe.org/docs/c-euthan.html>. Cannon, John. Another Look at Euthanasia. Independent Press Association. 13 Nov. 2001 http://www.anotherperspective.org/advoc158.html Euthanasia.com. Euthanasia Definitions. 13 Nov. 2001 http://www.euthanasia.com/definitions.html Langley, Tamora. Physician Assisted Suicide. Voluntary Euthanasia Society. 15 Nov. 2001 http://www.ves.org.uk/Deb_PhyAssSu.html O'Bannon, Randall K., and Burke, J. Balch. Why We Shouldn't Legalize Assisted Suicide. National Right to Life. 13 Nov. 2001 http://nrlc.org/euthanasia/asisuid1.html Pretzer, Michael. Assisted Suicide: Should it be Legal? CNN.com. 15 Nov. 2001 http://www.cnn.com/2000/HEALTH/01/25/assisted.suicide.wmd/.

Misguided American Dream in Arthur Millers Death of a Salesman :: Death Salesman essays

Misguided American Dream in Arthur Miller's Death of a Salesman Death of a Salesman deals with hopes and dreams gone wrong. This does not necessarily have to be the "American" dream as such, because all people share the same hopes and dreams, regardless of nationality. The underlying factor, and the inevitable truth is that we all have to dream, dreams are important for human existence. It is evident to the reader that for Willy, his ultimate dream was to follow in the footsteps of Uncle Ben and become a successful salesman. Unfortunately for Willy, most of his dreams are illusions, yet he is unable to come face to face with this fact. At the plays conclusion, Biff is susceptible to succumb to the fact that his father, Willy, did in fact have "all the wrong dreams", and the reader will agree that this is ultimately what lead to Willy's downfall. Willy's false hopes and dreams are evident in the fact that he wants to be a mirror image of his brother Ben. "The man knew what he wanted and went out and got it!" Willy believes that Ben has the "ultimate life", and strives to follow in the dream of being a successful salesman. This brings forth the notion of Willy kidding himself, and not knowing any different.   "The jungle is dark but full of diamonds." The jungle metaphor is continually bought to the reader's attention throughout the novel. Like Ben, Willy hopes to strike it rich in the business world of New England.   Yet Willy never finds the diamonds (success), and he leaves life without fortune or fame.   In many ways, the jungle also represents the American Dream ideal that Miller often criticized. It is the opinion of Willy that the job of a salesman is the most enjoyable of all jobs. "...And the smile on your face" gives the reader the notion that Willy is happy in his job, which Willy himself leads him self to believe. Evidently, this only turns out to be another illusion that Willy has created for himself. Nearing the novels conclusion, it is evident to the reader that Willy is unable to maintain this smile, and he is no longer happy in his job. Willy's illusions throughout the novel are also evident to the educated audience.

Personal Writing: Fickle Fisherman :: essays research papers

Personal Writing: Fickle Fisherman It was an early Saturday morning, about 6:00am. I was Awake and dressed ready to fish! I had been preparing for the fishing derby for about 1 month and was ready to win. I got to the lake at about 6:30 and started to fish. As the day progressed more and more people showed up. Before noon there was no place to sit around the lake and people couldn't fish. Lines were being crossed and people were getting kind of mad. Beside me was an old, hardened looking man who i just ignored.Then finially i had a bite! I looked at the line and instantly jerked back the rod and reeled as hard as i could. I fought the fish for 5 or 10 min and netted it up. Not a bad catch, it was only a catfish but it was fair sized.But the guy beside me didn't seem to think so he looked at it and gave a little laugh and kept on fishing. I really didn't know what to think, was he laughing at something i didn't see or was there something wrong with my fish? I just disregarded it and continued fishing. Then as i was getting bored and drowsey I heard a yelp and the old man shot up. He had a bite! As he was fighting it he started talking and telling me how to catch a REAL fish not the guppy in my bucket. As he talked and talked the fish got closer and closer and he netted it up and took a look. The fish was about half the size of mine but it was a carp not a catfish. I gave a little laugh and continued and he tried to explain...."well you see boy, a carp is a hell of alot harder to hook than a catfish. Carp don't just eat everything they see, they're very selective. So if I were you I wouldn't laugh to hard just yet". I wasn't to sure if the information was legit but i really doubted it so I just went on with my fishing. It was getting close to weigh-on time so i had to get a better fish. Then the out of all the things that could happen, the old guy gets a fish on his line, and it was a big one! He fought the monster and got it to shore and as he was netting it he fell in the lake. Not in the deep part, only waist deep but I

Pegasus Airlines Essay

Please read the case on page 36-37 and answer the following questions: Question 1: Give examples of the needs, wants and demands that Pegasus customers demonstrate, differentiating these 3 concepts. What are the implications of each for Pegasus’ practices? (10 points) ————————————————- ————————————————- Examples of needs: Pegasus’ customers need diversification. examples of wants: Customers are willing to improve the airline company and reflect their opinions, mostly by the website â€Å"Pegasus listens to you†. examples of demands: low-cost flights, choice between many destinations , good quality services, and discounts and other benefits for the customers. The implications of each for Pegasus’ practices are based on the orientation on customers. So, they want to satisfy their customers and meet their expectations. ————————————————- Question 2: Describe in detail all the facets of Pegasus’ product. What is being exchanged in a Pegasus transaction? (10 points) ————————————————- ————————————————- Pegasus sells customers a product, a ticket for a flight. Since it is a low-cost airline company, the tickets are not very expensive and compared to other airline companies the tickets are cheap. But Pegasus is not a company with low quality service like most other low-cost airline companies, they in fact focus on satisfying their customers. So besides the flight they give the customers all kind of discounts and benefits. For example they have: a credit loyalty card to reduce insurance rate, have a refund strategy for when departure is delayed, give away free tickets for winners of events on  social networks. Also the company really meets the customers’ expectations and the company improves itself by listening to the customers’ voice. ————————————————- ————————————————- Question 3: Which of the 5 marketing management concepts best applies to Pegasus? (5 points) ————————————————- ————————————————- Pegasus wants to satisfy the customer as much as possible when they choose Pegasus airline by all kinds of discounts and benefits. This is a good example of the marketing concept, where the idea is that the organizational goal is to deliver the desired satisfaction better than competitors by adapting your product/service to the needs and wants of the customer. So that means they definitely apply best to the marketing concept. ————————————————- ————————————————- Question 4: What value does Pegasus create for its customers? (10 points) ————————————————- The most important value is that Pegasus has a great price-quality ratio. That is basically the main reason why they are so popular in Turkey and the neighbour countries, if Pegasus holds on to that strategy they seriously could be more successful. Other values that Pegasus gives their customers is that, Pegasus insures successful service through safety, training and is devoted employees, it employs creative communication with customers, it offers great destinations and easy access to international hubs and it uses efficient management techniques, delivering low prices with a high-quality service experience. ————————————————- Question 5: Is Pegasus likely to continue being successful in building customer relationships? Why or why not? (5 points) ————————————————- The relatively good relationship between Pegasus and its customers, will highly likely be continued. ————————————————-  Because the economy of Turkey is currently stable, especially compared with the European countries and the United states. Which basically means that they could keep continue with their strategy. Moreover Pegasus created a Twitter and Facebook account several years ago. With which they keep close touch with their customers. Social media has been a great hype lately. Since the early 2000s social media became a great way to communicate with friends, relatives and even colleagues . Soon enough companies found out that social media is good way to make commercials. Pegasus automatically focuses on the youth as their target group. This is a target group that has been increasingly integrating social media such as Facebook and Twitter into their daily life. The y outh of today is the customer of tomorrow! That is the main reason that we think that the relatively good relationship between Pegasus and its customers will be continued in the future. ————————————————-

Biggie Smalls Is the Illest

Authenticity defines what is ‘real’ and what is not. Having ones own genuine, homegrown swagger and to then continue to maintain that strut as ones career (or life in general) carries on. The most prominent aspect to being authentic is having the courage to design entirely new, different and altered concepts and bring them into the mainstream, or at the very least attempt to do so. Turn the page to 19990’s hip-hop. The Rock N’ Roll era was over and it was time for a new genre to takeover. The 90’s contained so much diversity in it’s sound to the point where it started a phenomenon; the rap game.Within this frenzy of shootings, gang pride, and territorial disputes came one of the greatest hip hop artists to ever live. His sound had a Jamaican ring to it, thanks to his mother who was a Jamaican native. His deep ‘uh-n’s in his tracks were so organic that it was good enough to get his name out throughout Jamaica Queens, NY and then ev entually to the desk of P. Diddy. Diddy is often recognized as the ‘founding father’ of the Notorious B. I. G. When the 90’s reached their midpoint, Biggie Smalls and Diddy had created an empire which they called Bad Boy records.As both their business senses grew keener, so did the killer instinct of the west coast rap artists. Unfortunately, so much hype was surfaced in the media pertaining to the differences between East Coast style and West Coast style, so much that the murder rates were skyrocketing in major cities†¦and nobody saw an end in sight. The media brought the two most prominent figures into question; Christopher Wallace and Tupac Shakur. Now, there is a theory of a ‘beef’ between these two rappers that happened one night but it will take much too long to explain.In the end, Christopher Wallace was shot while visiting California, doing a tour on the West Coast. From there it’s all history. Christopher â€Å"Biggie Smallsâ₠¬  Wallace left his ginormous Timberland boot-print on hip hop forever. His audacity lead him to create a whole new sound in hip hop, a sound that made people bump and dance to in the NY clubs. No body wanted to listen to Ice Cube or Dr. Dre bellow about crack rocks and cutting people. Sure, Biggie has drug and weapon references, but that’s hip hop.That is how it has always been, and Biggie changed the face of rap by his unique talents and finding his own authentic sound. Brooklyn stand up. â€Å"To protect my position, my corner, my layer While we out here, say the hustlas prayer If the game shakes me or breaks me I hope it makes me a better man Take a better stand Put money in my moms hand Get my daughter this college plan, so she don't need no man Stay far from timid Only make moves when ya heart's-in-it And live the phrase Sky's The Limit† The Notorious B. I. G. â€Å"Sky’s The Limit† featuring 112 Life After Death (Disc 2) (1997)

Little Miss Sunshine Theme Essay Essay

An important idea in the film â€Å"Little Miss Sunshine† directed by Jonathan Dayton and Valerie Faris is the idea that being a winner is more about perseverance and having fun than coming first place and always succeeding. A key character in the film is Richard Hoover, who portrays the development of this idea through his dialogue, costume and camera angles. Initially as defined by Richard, the world is split into only two types of people, â€Å"winners and losers†. Richard’s opening shot shows a middle-aged man orating to an audience, with a large projector behind him showing ‘the 9 steps’. The low angle establishing shots make him look like a man of importance, but ironically, once his speech has ended we realize he is speaking not to a large crowd of people, but a near empty classroom, with only 10 people. While there is a slight feeling of pity it also brings a note of humor to the speech as Richard who was portrayed as the ‘winner’ of the scene is now revealed to be more of a loser. The opening line of the film is â€Å"There are two types of people in this world, winners and losers† indicating to the viewer that the idea of what makes someone a winner will be dominant throughout the film. The statement is also used as a voice-over for the films first scene, where Olive is practicing winning a beauty pageant. Through this the audience quickly connects that Richard’s view of success has greatly influenced his daughter’s, as she practices her ‘winning’ face. The opening scene has been carefully chosen by the Dayton and Faris as a way to communicate to the audience that Richard’s perspective on winners will be a significant theme throughout the film. Richards’s obsession with winning and how he pushes this onto others is again witnessed as he manipulates Olive into not eating ice cream. When the slightly chubby Olive chooses Waffles and ice cream for breakfast, Richard implies that fatty foods and beauty pageants cannot co-exist. His careful choice of words â€Å"Have you ever seen a fat beauty pageant winner? † show him using Olive’s ambitions to dictate her behavior. He knows she cares deeply about this, and takes advantage of it. The Hoovers reaction to Richard is subtle but vital suggesting to the viewer that when people reach this level of obsession with victory it is no longer appropriate. As in this scene, Richard is shown in a close up of his face. However, when Dwayne, Grandpa and Frank try to get Olive to eat ice cream, they are shown with a mid-shot, displaying their cohesion when trying to cheer up Olive. This group shot further enforces Richard’s separation from the group, illustrating how the family is starting to realize that Richard’s attitude is no longer acceptable. The next important scene is were the audience finally sees Richard at his lowest point, and how he has invested so much of his life into the 9 steps that he cant bear to move on. When Richard is confronted with Sheryl screaming â€Å"Fuck the 9 steps Richard†¦I never want to hear the nine steps again! † he realizes that the foundation of his life might all be crap. Richard urgently hunts down Stan, his ex-business partner, but is met with further rejection. Richard is unable to accept that Stan has moved on, replying, â€Å"You mean give up? One set back, you’re ready to quit†. This scene is important for displaying the theme of what makes someone a winner because it fully encompasses the fact that Richard has become so consumed with compartmentalizing the world into winners and loser, he can no longer see the difference between giving up and just moving on. Costume was also used in this scene to fully emphasize the contrast between Stan Grossman (the winner) who wore an expensive suit, and Richard (the loser), who has on trainers, kaki pants and a cheap polo shirt. When Richard’s father dies, we see an important shift towards the idea of participation relating to winners. The directors have chosen this moment for this idea of what makes a winner to take a significant shift as the audience can see that the grief of losing his father causes Richard change his view on success as he learns to appreciate family. Choosing between abiding by the law (remaining with the body at the hospital) or supporting his daughter, makes him realize that coming first doesn’t always make you a winner. â€Å"If there’s one thing my father would have wanted it’s to see Olive perform in the LMS pageant. † This dialogue shows how Richard has developed, realizing that winning is more about determination and taking part, than first place. Winners are now seen as people that â€Å"don’t give up. † He sees that it wasn’t about Olive coming first for Grandpa, it was about her taking part. Finally the family makes it to the pageant but things start to take turn for the worse when Richard sees the rest of the competition. His expression goes from one of pride and excitement to a look of surprise and worry with and his mouth agape as it gradually dawns on him that the whole point of the trip (winning the Pageant) is no longer a reality as the other contestants are obviously much more experienced and competitive. Richard then rushes into the changing rooms to hurriedly tell Sheryl â€Å"I don’t want her to go on†. This shows that he still believes that it is better to avoid being a loser by not participating than to try and have fun with the risk of not winning. Although the audience can tell by Richards ashamed face, and avoidance of eye contact with Sheryl that he is somewhat embarrassed about having this feeling. This attitude is directly contrasted to the advice that Grandpa gave to Olive â€Å"A real loser is someone so afraid of losing that they don’t try at all†. The final scene where we finally see the idea that winning is more about perseverance and having fun than coming first is when Olive performs her dance routine. In this scene Richard finally understands what being a winner is really all about and instead of telling Olive to stop dancing he instead takes part jumping on stage and validating Olives choice to take part by copying her movements, regardless of if they are going to win. This is when he realizes that participating because you enjoy it is also a lot more fun, smiling and laughing as his family takes the stage, skipping in circles and whooping. This final scene fully conveys to the audience the joy and fulfillment you can gain if you leave your inhibitions behind and have fun by following your passions In conclusion an important Idea in Little Miss Sunshine was displayed through the use of Richard, a main character, coupled with various cinematic techniques such as dialogue, camera angles and costume. This helped to show how initially in the Hoover household a winner was someone who always came first and put their goals before everything else, even family. But gradually as the film progressed they came to realize that striving for first place is an unfulfilling goal but being a true winner is someone who has the perseverance to take part and have fun, regardless of how what others say.